At OvernightOats.co, we’re building a community for people who love simple, healthy, delicious breakfasts…
What started as a recipe book has grown into a home for breakfast lovers looking for inspiration, practical tips, and better ways to start the day. Today, we share recipes, ingredient ideas, and time-saving tips for making overnight oats easier, healthier, and more exciting.
Work With Us
Alongside the website, our Instagram community has grown to over 6,000 followers. We’re open to working with brands that align with our audience and values: healthy eating, simple routines, nutritious ingredients, and products that make everyday wellness easier. This includes:
Food & Ingredient Brands
- Protein powder brands
- Collagen powder brands
- Chia seeds, flax seeds, hemp seeds
- Nut butter brands (almond, peanut, cashew)
- Granola and muesli brands
- Oat milk and plant milk brands
- Yogurt and kefir brands
- Honey, maple syrup, and natural sweetener brands
- Cacao powder and superfood blends
- Freeze-dried fruit brands
- Dried fruit and nut brands
- Cinnamon, vanilla, and spice brands
- Functional food brands (maca, matcha, adaptogens, greens powders)
Health & Wellness Brands
- Supplement brands (vitamins, probiotics, magnesium, greens powders)
- Sports nutrition brands
- Gut health brands
- Women’s wellness brands
- Functional beverage brands
Kitchen & Lifestyle Brands
- Glass jars and meal prep container brands
- Reusable storage brands
- Portable breakfast containers
- Sustainable kitchen product brands
Our audience cares about quick, healthy breakfasts, nutrition, and simple wellness habits. If your brand targets these types of people, we could be an ideal fit!
Sponsored Content & Brand Collab Opportunities
Here are some of the sponsored content opportunities we offer for health, wellness, and nutrition brands:
Sponsored Articles
We offer sponsored blog content for brands looking to reach an audience interested in healthy breakfasts, wellness, meal prep, nutrition, and lifestyle habits. This can include:
- Sponsored articles
- Guest posts
- Recipe integrations
- Product mentions
- Brand features
We aim to create content that feels useful, relevant, and natural for our readers (rather than overly promotional). It’s more likely to resonate when it feels genuine and authentic.
Omnichannel Packages
For brands looking for a little more visibility, we also offer omnichannel partnership packages that combine sponsored articles with promotion across our wider audience touchpoints.
These packages can include:
- Sponsored blog article
- Instagram promotion to our 6,000+ followers
- Email newsletter feature
- Recipe or product spotlight
- Multi-platform brand mentions
This allows your brand to benefit from both long-term SEO value through website content and immediate visibility through social and email promotion.
We see sponsored articles as the core value driver, with Instagram and email helping to amplify reach and create a well-rounded campaign. This can work especially well for product launches, seasonal promotions, and brands looking to build both awareness and authority within the healthy eating space.
If you have other ideas of ways we could work together, please do get in touch. The lists above aren’t meant to be exhaustive – we’re keen to find the best options to suit your marketing goals.
Why Work With Us?
Our audience is highly targeted and interested in:
- Healthy breakfasts
- Meal prep and convenience
- Nutrition and wellness
- Fitness-friendly food ideas
- Family-friendly healthy eating
- Kitchen products and ingredients
While we’re still growing, our niche focus means your brand reaches readers who are already actively looking for products, ingredients, and solutions in this space.
Current audience highlights:
- 6000+ Instagram followers
- Growing email subscriber list
- Monthly website readers actively searching for overnight oats recipes and breakfast inspiration
Plus, all our content is created by a qualified nutritionist with a background in wellness marketing. She’s worked with top health and nutrition brands worldwide in both corporate marketing and freelance roles. So you can be confident that the articles and posts we create will be aligned with your brand’s goals.
Let’s Collaborate…
If you’d like to discuss sponsored content, guest posts, partnerships, or other collaboration opportunities, we’d love to hear from you.
Please get in touch using the form below. We’re always interested in working with brands that genuinely fit our audience!